Mobile 2.0 Europe Developer Conference – openIDEAS: imagine and build the future of mobile

Leading app-developing platform, BlueVia, will participate on 17^th June at Mobile 2.0 Europe – openIDEAS with two workshops. This day, the event will be dedicated to help developers, team leaders, startups, and any other member of the mobile ecosystem to monetize apps.

BlueVia is Telefonica’s new global platform which offers developers access to its network capabilities to create software and services. Through BlueVia’s APIs, developers can create both Web and mobile applications, which can be commercialized in any country where BlueVia is present, providing them with access to more than 280 million customers worldwide and offering the capacity to get recurring income for the use of Telefonica’s net.

Monetizing Apps with BlueVia: from first click to first win

Description: Developers will learn how to get started with BlueVia, including registration, claiming APIs keys, launching apps, setting prices and subscription rates, and finally how to get revenue generated transferred to their bank or PayPal account.

Coding Network-as-a-Service APIs with BlueVia

Description: Developers will learn how to program NaaS APIs using BlueVia, including a live coding session on programming SMS sending/receiving apps with Java.

On day 2 at Mobile 2.0 Europe – openIDEAS conference, Tom Hume, Managing Director of Future Platforms, will lead a session on the diference between native apps and web apps.

“Native apps vs. web apps” is an ongoing debate in the world of mobile. Fragmentation arising from a proliferation of new platforms presents service providers with a challenge: how to efficiently deliver the best experience to the largest audience.

At Future Platforms, we’ve been building native apps and mobile web sites for 10 years and we feel the pain it causes. In the last year we’ve worked on HTML5, iOS, Android, Qt, Windows Phone 7, Nokia WRT and WebSDK, and HP WebOS.

Whilst the web is and will continue to be the best means of delivering content to a wide range of devices and contexts, we don’t think it’s the best way to deliver applications as broadly. In a world where user expectations of mobile UI are driven by the native user interface, emulating this native UI with a precarious stack of HTML, CSS and JavaScript is inefficient, cumbersome and inaccurate. And in a world where different platform vendors strongly differentiate their devices on software UI, it’s also foolish to pretend that we should be delivering the same UI everywhere.

The web is interesting: no device launches without a web runtime nowadays. In my talk at Mobile 2.0, I’ll present an approach we have developed internally which we think lets us deliver a user experience surpassing that of the mobile web, cheaper and better than doing per-platform native applications. And I’ll demonstrate how a large real-world app launched in this way was quicker to write, easier to design, and a better user experience than a web version could have delivered.

About the speaker

Tom is Founder of Future Platforms, a 10-year old software company which herds mobile products along the long path from concept to launch. This year FP has been working for Orange, CNBC, the BBC, Nokia, LastMinute, and a host of others.  He holds a D&AD Silver Nomination for his work in interactive media and writes online at http://tomhume.org.

Developing for BlackBerry’s OS is the way to approach millions of users in Latin America, North America, India and Europe. All of them are markets where the use of RIM’s devices is widely extended.

BlackBerry’s PlayBook will be one of the most used tablets by professionals all over the world, a great opportunity to develop innovative and useful apps.

These are the workshops BlackBerry will do at Mobile 2.0 Europe – openIDEAS:

Doing More with BlackBerry Messenger

This session outlines how to make your app stickier and extend the reach of your application through integration with the new BBM Social Platform.

Developing for the BlackBerry PlayBook

This introductory session covers the different options for developing and distributing apps for the BlackBerry PlayBook including Adobe AIR, HTML5, BlackBerry WebWorks and the Native Developers Kit.

On day 2 of Mobile 2.0 Europe – openIdeas Conference Philipp Kandal, CTO & co-founder of skobbler, will do a workshop on OpenStreetMap for Location Based Service Apps.

OpenStreetMap is becoming the Wikipedia of maps and with its massive growth many developers are switching over from expensive commercial map providers to free OpenStreetMap data.

This workshop is targeted to CTOs, Product Managers and developers who want to use OpenStreetMap data in their apps. It will provide a hands-on guide on how to achieve this and how to avoid the most common mistakes in implementing the data.

Content:

• OpenStreetMap in a nutshell (User growth, Data growth)
• Key benefits / risks compared to commercial map data
• Use-cases for OpenStreetMap data (Points of interest, Street Maps, Routing, Outdoor apps)
• OpenStreetMap APIs (export data, import data)
• Third Party APIs that make using the data easier
• Most important Open Source projects to build a complete mapping stack for free (Mapnik, OpenLayers)
• OSM license in a nutshell and requirements for commercial use of the data (Attribution, Mixing of data)

Target audience

• CTOs
• Product Managers
• Developers of mobile applications
• Back-end and database developers

On day 2 (June 17th), the Mobile 2.0 Europe – openIDEAS Conference program will be focused on helping developers, marketing professionals, project leaders as well as any other member of the mobile ecosystem, to monetize apps. In the Business Track, Vincent Hoogsteder, co-founder of Distimo will do a session on “Market Shifts In Content Distribution”

Mobile is one of the most competitive markets in the world right now. On all levels of its value chain, players are heavily competing and introducing new product innovations at a rapid pace. The field of mobile content distribution has seen dramatic changes over the last years, kicked off by the launch of the world’s first app stores. In this presentation we will go into the most relevant trends regarding content distribution & monetization in app stores. Based on our daily analysis of the major stores in the market we will go into our most
recent findings and shed light on what we feel comes next.

Distimo will also do a workshop on ”Monetization & Analytics In App Stores”

In this workshop, Distimo will provide insights in the latest monetization trends across the various app stores. Based on these insights, Distimo’s free analytics tool Monitor will be demonstrated to show how developers can steer their app distribution in stores like the Apple App Store, Google Android Market, GetJar, Nokia Ovi Store,
BlackBerry App World and Windows Phone 7 Marketplace. Developers will learn what key data is important to track on a daily basis and what can be learned from closely monitoring competing applications.

About Distimo

Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown since that time that they are the way forward for content distribution. The app store model offers an enormous opportunity for developers to get their content out and dramatically improves content discovery by consumers. However, the
mobile market has long been characterized by fragmentation, which is also displayed in the wide range of mobile application stores that were launched from 2009 on. Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics.

Mobile 2.0 Europe – openIDEAS conference in Barcelona, we are running four simultaneous workshop. At 15H (3pm) Stefan Bielau will lead a session on “Performance Marketing for Mobile Apps“. This workshop is designed to provide mobile developers / publishers with an overview on the current opportunities to market an app efficiently and advice on the status quo for CPD campaigns.

Content:

• - The discovery dilemma
• - LTV & CPD: The importance of an app´s Lifetime Value & Cost-Per-Download
• - Mobile performance marketing: networks, channels, pricings, best practice
• - Mobile Marketing via “App Recommendation Networks”

Target audience

- developer and product managers of mobile applications
- brand and marketing manager, who are using mobile apps as a channel for marketing and communication

Book your tickets now! Tickets are currently available at 299 Euros for dotopen members.

Mobile 2.0 Europe – openIDEAS is supported by BlackBerry, BlueVia, Intel and Nuance.

Follow @mobile20 on Twitter for latest news and updates.