Mobile 2.0 Europe Developer Conference – openIDEAS: imagine and build the future of mobile

Leading app-developing platform, BlueVia, will participate on 17^th June at Mobile 2.0 Europe – openIDEAS with two workshops. This day, the event will be dedicated to help developers, team leaders, startups, and any other member of the mobile ecosystem to monetize apps.

BlueVia is Telefonica’s new global platform which offers developers access to its network capabilities to create software and services. Through BlueVia’s APIs, developers can create both Web and mobile applications, which can be commercialized in any country where BlueVia is present, providing them with access to more than 280 million customers worldwide and offering the capacity to get recurring income for the use of Telefonica’s net.

Monetizing Apps with BlueVia: from first click to first win

Description: Developers will learn how to get started with BlueVia, including registration, claiming APIs keys, launching apps, setting prices and subscription rates, and finally how to get revenue generated transferred to their bank or PayPal account.

Coding Network-as-a-Service APIs with BlueVia

Description: Developers will learn how to program NaaS APIs using BlueVia, including a live coding session on programming SMS sending/receiving apps with Java.

On day 2 at Mobile 2.0 Europe – openIDEAS conference, Tom Hume, Managing Director of Future Platforms, will lead a session on the diference between native apps and web apps.

“Native apps vs. web apps” is an ongoing debate in the world of mobile. Fragmentation arising from a proliferation of new platforms presents service providers with a challenge: how to efficiently deliver the best experience to the largest audience.

At Future Platforms, we’ve been building native apps and mobile web sites for 10 years and we feel the pain it causes. In the last year we’ve worked on HTML5, iOS, Android, Qt, Windows Phone 7, Nokia WRT and WebSDK, and HP WebOS.

Whilst the web is and will continue to be the best means of delivering content to a wide range of devices and contexts, we don’t think it’s the best way to deliver applications as broadly. In a world where user expectations of mobile UI are driven by the native user interface, emulating this native UI with a precarious stack of HTML, CSS and JavaScript is inefficient, cumbersome and inaccurate. And in a world where different platform vendors strongly differentiate their devices on software UI, it’s also foolish to pretend that we should be delivering the same UI everywhere.

The web is interesting: no device launches without a web runtime nowadays. In my talk at Mobile 2.0, I’ll present an approach we have developed internally which we think lets us deliver a user experience surpassing that of the mobile web, cheaper and better than doing per-platform native applications. And I’ll demonstrate how a large real-world app launched in this way was quicker to write, easier to design, and a better user experience than a web version could have delivered.

About the speaker

Tom is Founder of Future Platforms, a 10-year old software company which herds mobile products along the long path from concept to launch. This year FP has been working for Orange, CNBC, the BBC, Nokia, LastMinute, and a host of others.  He holds a D&AD Silver Nomination for his work in interactive media and writes online at http://tomhume.org.

Developing for BlackBerry’s OS is the way to approach millions of users in Latin America, North America, India and Europe. All of them are markets where the use of RIM’s devices is widely extended.

BlackBerry’s PlayBook will be one of the most used tablets by professionals all over the world, a great opportunity to develop innovative and useful apps.

These are the workshops BlackBerry will do at Mobile 2.0 Europe – openIDEAS:

Doing More with BlackBerry Messenger

This session outlines how to make your app stickier and extend the reach of your application through integration with the new BBM Social Platform.

Developing for the BlackBerry PlayBook

This introductory session covers the different options for developing and distributing apps for the BlackBerry PlayBook including Adobe AIR, HTML5, BlackBerry WebWorks and the Native Developers Kit.