Mobile 2.0 Europe Developer Conference – openIDEAS: imagine and build the future of mobile

Mobile 2.0 Europe – openIDEAS conference in Barcelona, we are running four simultaneous workshop. At 15H (3pm) Stefan Bielau will lead a session on “Performance Marketing for Mobile Apps“. This workshop is designed to provide mobile developers / publishers with an overview on the current opportunities to market an app efficiently and advice on the status quo for CPD campaigns.

Content:

• - The discovery dilemma
• - LTV & CPD: The importance of an app´s Lifetime Value & Cost-Per-Download
• - Mobile performance marketing: networks, channels, pricings, best practice
• - Mobile Marketing via “App Recommendation Networks”

Target audience

- developer and product managers of mobile applications
- brand and marketing manager, who are using mobile apps as a channel for marketing and communication

Book your tickets now! Tickets are currently available at 299 Euros for dotopen members.

Mobile 2.0 Europe – openIDEAS is supported by BlackBerry, BlueVia, Intel and Nuance.

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