Daily Archive for May 30th, 2011
Mobile 2.0 Europe – openIDEAS conference in Barcelona, we are running four simultaneous workshop. At 15H (3pm) Stefan Bielau will lead a session on “Performance Marketing for Mobile Apps“. This workshop is designed to provide mobile developers / publishers with an overview on the current opportunities to market an app efficiently and advice on the status quo for CPD campaigns.
Content:
- - The discovery dilemma
- - LTV & CPD: The importance of an app´s Lifetime Value & Cost-Per-Download
- - Mobile performance marketing: networks, channels, pricings, best practice
- - Mobile Marketing via “App Recommendation Networks”
Target audience
- developer and product managers of mobile applications
- brand and marketing manager, who are using mobile apps as a channel for marketing and communication
Book your tickets now! Tickets are currently available at 299 Euros for dotopen members.
Mobile 2.0 Europe – openIDEAS is supported by BlackBerry, BlueVia, Intel and Nuance.
Follow @mobile20 on Twitter for latest news and updates.
On June 17th, Day 2 of the Mobile 2.0 Europe – openIDEAS conference in Barcelona, we are running four simultaneous workshop. At 12am Stefan Bielau will lead a session on “App Store Optimization (ASO) for mobile developers“, most probably the biggest headache currently for many developers.
This workshop is designed to increase the marketing impact and appearance of an application within an App Store. It will explain the importance of ASO in order to increase visibility for an app as well as its influence on SEO tactics.
Content:
- Why is it important?
- Overview on the current App Store ecosystem
- “ASO starts before development”
- ASO tool, including:
- - Competitor analysis
- - Metadata (Icon, name, description, keywords, screenshots, video, marketing material etc.)
- - Cross-promotion with social networks
- - Update strategy
- - Votes, Review and Comments
Target audience:
- – developer and product managers of mobile applications
- - brand and marketing manager, who are using mobile apps as a channel for marketing and communication
- - SEO specialists, who want to add another tools to their portfolio of mobile SEO
Book your tickets now! Tickets are currently available at 299 Euros for dotopen members.
Mobile 2.0 Europe – openIDEAS is supported by BlackBerry, BlueVia, Intel and Nuance.
Follow @mobile20 on Twitter for latest news and updates.
Mobile 2.0 Europe – openIDEAS conference in Barcelona, we are running four simultaneous workshop. At 15H (3pm) Stefan Bielau will lead a session on “Performance Marketing for Mobile Apps“. This workshop is designed to provide mobile developers / publishers with an overview on the current opportunities to market an app efficiently and advice on the status quo for CPD campaigns.
